ITV AND DISNEY'S GROUNDBREAKING DEAL TRANSFORMS UK STREAMING

In a bold move reshaping the UK's streaming landscape, Disney and ITV have forged a firstof-its-kind agreement to share select content across their platforms, Disney+ and ITVX.

- 

Launching July 16, this partnership introduces "A Taste of ITVX" on Disney+ and "A Taste of Disney+" on ITVX, offering viewers free access to curated, regularly refreshed selections of hit shows and films. By blending Disney's global storytelling with ITV's British favorites, the deal aims to expand audience reach, leveraging complementary demographics to drive engagement in a crowded market.

This innovative collaboration signals a new era of cooperation between streamers and broadcasters, with implications for content accessibility and industry dynamics.

A STRATEGIC CONTENT EXCHANGE

Starting July 16, Disney+ subscribers in the UK will access a "Taste of ITVX" rail featuring ITV's acclaimed titles, including the BAFTA-winning drama Mr Bates vs The Post Office, espionage thriller Spy Among Friends, and select seasons of reality juggernaut Love Island.

Other offerings include drama staples like Endeavour, Vera, and the first season of Karen Pirie-timed to coincide with its second season on ITVX-plus entertainment hits like The 1% Club and Olivia Attwood's Price of Perfection. These selections, available at no extra cost, target Disney+'s younger audience, typically under 34, to sample ITV's content, which often resonates with viewers over 45.