GLOBAL ENTERTAINMENT AND MEDIA INDUSTRY REVENUE: $3.5 TRILLION BY 2029

The global entertainment and media (E&M) industry is on track to generate $3.5 trillion in annual revenue by 2029, according to new projections from PwC's Global Entertainment & Media Outlook.

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This growth trajectory reflects a compound annual growth rate (CAGR) of 4.2%, driven by the continued expansion of digital content, personalized media consumption, and the global shift to mobile-first platforms.

The forecast underscores how demand for streaming, gaming, creator-driven platforms, and immersive experiences like AR and VR is reshaping the media landscape. From Hollywood to homegrown content studios, and from legacy broadcasters to TikTok influencers, the future of entertainment will be defined by convergence, accessibility, and data-driven personalization.

STREAMING CONTINUES TO LEAD GLOBAL GROWTH

Streaming remains the largest single driver of global E&M expansion. Video-on-demand services are forecasted to cross $180 billion in global revenue by 2029, fueled by subscriber growth in emerging markets and a wave of content licensing deals. While markets like the U.S. and U.K. show signs of saturation, regions such as Latin America, Southeast Asia, and Sub-Saharan Africa are expected to experience double-digit growth in subscriber numbers.

Hybrid monetization models—combining subscription (SVOD), advertising (AVOD), and transactional video (TVOD)—are helping platforms like Netflix, Disney+, and Amazon Prime Video navigate rising competition and production costs. The introduction of ad-supported tiers is also opening access to price-sensitive audiences while attracting brand advertisers.

GAMING AND INTERACTIVE MEDIA SURGE