Prøve GULL - Gratis
A DIFFERENT KIND OF UNDERDOG STORY IN 'AIR'
Techlife News
|Techlife News #599
The new movie “ Air “ is technically about a shoe. There is nothing especially extraordinary about this shoe.
-
 As the Q-like Nike designer Peter Moore (Matthew Maher) explains, the last significant change to footwear was made some 600 years ago when the decision was made to differentiate the right and left feet. The Air Jordan is, at the end of the day, just another shoe.
No one coos about how comfortable it is. No one waxes poetic about its performance-enhancing abilities or how many podiatrists recommend it for sporting purposes. No one even tries it on.
That’s because “Air,” directed by Ben Affleck from a smart script by Alex Convery, is not really about the shoe at all. Nor is it about Michael Jordan, who has exactly one line in the film and is mostly seen from behind and in silhouette. It is about the men – and they were all men – of Nike who defied the odds and signed the rookie despite being a very distant third to Adidas and Converse in the basketball sneaker game in 1984.
This is not a sports movie, however. If “Moneyball,” a spiritual cousin to “Air,” was baseball-adjacent, “Air” is about as far away from the game of basketball as one can get. The sport and romance of basketball in “Air” is almost completely beside the point, which is in some ways the most honest way for a couple of Gen-Xers to make a sincere movie about a corporate brand’s biggest success.

Denne historien er fra Techlife News #599-utgaven av Techlife News.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Techlife News
 Techlife News
INTERSTELLAR COMET 3I/ATLAS REAPPEARS AFTER PASSING BEHIND THE SUN — AND STILL ISN'T AN ALIEN CRAFT
Astronomers have confirmed that 3I/ATLAS, one of only a handful of known interstellar objects to enter our solar system, has reemerged from behind the Sun—its path now clearly visible again after months of observational blackout.
3 mins
November 01, 2025
Techlife News
NVIDIA'S JENSEN HUANG SAYS THE AI BOOM IS REAL, NOT A BUBBLE
As investor enthusiasm for artificial intelligence continues to dominate global markets, questions have begun to surface about whether the current wave of capital and speculation surrounding AI companies has outpaced economic fundamentals.
3 mins
November 01, 2025
 Techlife News
CHINA'S NEW FIVE-YEAR PLAN PULLS BACK SUPPORT FOR ELECTRIC VEHICLES AFTER SUBSIDY-DRIVEN EXPANSION
China's latest five-year plan signals a significant recalibration of its industrial priorities, with electric vehicles (EVs)losing the central role they held in previous policy cycles.
3 mins
November 01, 2025
 Techlife News
U.S. DEPARTMENT OF ENERGY FORMS $1 BILLION PARTNERSHIP WITH AMD TO DEVELOP SUPERCOMPUTERS FOR AI AND RESEARCH
The U.S. Department of Energy (DOE) has announced a landmark $1 billion collaboration with Advanced Micro Devices (AMD) to design and build two next-generation supercomputers aimed at tackling some of science’s most daunting challenges—ranging from fusion energy and cancer research to national security and advanced artificial intelligence.
4 mins
November 01, 2025
 Techlife News
QUALCOMM STOCK SOARS 22% AFTER REVEALING NEW AI MICROCHIP TO RIVAL NVIDIA
Qualcomm's market value surged this week after the company unveiled its most advanced artificial intelligence microchip yet—an architecture designed to challenge Nvidia's dominance in data-center processing and edge computing.
3 mins
November 01, 2025
 Techlife News
MUSK'S NEW GROKIPEDIA PLATFORM CRASHES ON LAUNCH DAY AFTER HOSTING NEARLY 900,000 ARTICLES
Elon Musk’s latest digital project, Grokipedia, experienced a full system outage within hours of its launch this week after its servers were overwhelmed by traffic and database activity.
3 mins
November 01, 2025
 Techlife News
Air vs Pro: ELEGANCE & POWER COLLIDE IN THE MOST ADVANCED IPHONE LINEUP EVER RELEASED
Apple's iPhone lineup continues to set the benchmark for innovation, blending cutting-edge technology with seamless user experiences.
6 mins
November 01, 2025
 Techlife News
APPLE PLANS MAJOR OLED EXPANSION FOR FUTURE IPAD AND MACBOOK MODELS
Apple is preparing to bring OLED display technology across its iPad and MacBook lineups, marking one of the most significant shifts in the company's display strategy since the introduction of Retina screens more than a decade ago.
4 mins
November 01, 2025
 Techlife News
TIKTOK, TRADE, AND LEVERAGE: WHY THE DIVEST-OR-BAN FIGHT WON'T STAY CONTAINED
TikTok’s U.S. future has become a proxy battle over how Washington and Beijing intend to manage digital power.
4 mins
November 01, 2025
 Techlife News
NVIDIA EXPANDS AUTONOMOUS DRIVING PUSH WITH UBER, STELLANTIS, LUCID, AND MERCEDES-BENZ PARTNERSHIPS
Nvidia has unveiled a sweeping new set of collaborations with Uber, Stellantis, Lucid, and Mercedes-Benz to accelerate the deployment of autonomous driving systems and AI-based mobility services.
3 mins
November 01, 2025
Translate
Change font size
