Ross McGraw THE TRIATHLETE AND GLOBAL HEAD OF FITNESS BRAND CORE ON BIKES, CARS AND THE BENEFITS OF TRAINING NEXT TO A RADIATOR

I'm a semi-retired pro athlete. lused to run in college and university-our team was quite good, but I was never going to make it anywhere big. While I was working in the media, at Paramount, I found some free time to get my licences as an Ironman and USA Triathlon triathlete, and trained professionally for a little bit.

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When I was still an amateur I would get up at 4am.

We had a newborn son, so I would get up at 4am, feed him, get on the bike trainer, then I would bike up to the pool and do a master swim session, bike back and have breakfast, bike to work....and then at midday I would do arecovery session. In the evening I would come back and do a weight-training session, go to bed, then do the same thing again...and because I had limited time and space, I would do the trainer sessions in a city apartment right next to the radiator.

I had the fastest bike split at the Worlds in Rotterdam when I was still an amateur, which didn't make sense.

What I realised in retrospect was that I was doing quite a bit of heat training and Rotterdam was rather cool. I got a job at Hammerhead while looking for sponsors for my triathlon habit, which is rather expensive. I discovered this company making a bike GPS computer, and I reached out. It was like, maybe they'll give me one... and they wrote back and they said, well, we don't have any yet-it's not ready-but we do need someone to run sales and marketing revenue. I looked them up and they weren't very well known at this point-in fact, most people had no idea, and I figured I couldn't really fail by making them even less known! It was successful: two and a half years later we sold that company to SRAM, one of the biggest bike component Sol had all of this increased capacity that I was able to use there which was very, very interesting.