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Fred Howe DYSON'S SENIOR DESIGN MANAGER FOR HAIRCARE ON BREAKING STUFF, MAKING STUFF AND HAVING A BALL DOWN ON THE FARM
Stuff UK
|November 2025
While at university, I tried to start my own consultancy.
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My ambition was having no boss and crafting my own destiny.I did get a lot of clients, but I had no credibility. I'd always show them the really exciting idea that might have taken a bit longer and needed more investment, and the quick win....and they'd always go for the quick one. It was deflating, really every timelhada gamechanging idea it was left just sitting there.
I started at Dyson as a graduate design engineer 11 years ago.
I went to the New Designers show in London to exhibit some of my work, and was unknowingly speaking to Jake Dyson, who was walking around. I had an email the next day asking if I'd like to go to Dyson and talk about opportunities they had. It was quite a rigorous assessment but I managed to get the job. It was a bit of a pipe-dream to work at Dyson, so for it to land on a plate like that was quite a surprise!
I used to break stuff a lot as a kid.
More often than not, I couldn't put back together what I took apart—I was just curious about seeing what was inside and how things worked. It wasn't a very popular hobby with my parents, coming in and finding they couldn't put the TV on because the remote control was broken, but I think that's what's so special about young minds: uncompromised curiosity.
My dad got me a Dyson Ballbarrow for helping at the farm.
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