CIRCULAR ECONOMY: THE LEAD TO HOLISTIC WASTE MANAGEMENT

Viresh Keshri is a climate tech entrepreneur with over 14 years of experience in sustainability and waste management. He serves as the Senior Advisor at Ye Prayas, an initiative focused on creating sustainable solutions. He is also the founder of OffsetGo, driving carbon market solutions to support India's NETZERO 2070 goal. Prior to this, Viresh has held several key roles at earlier companies like Recykal and Deshwal Waste Management, leading business development and circular economy initiatives. With a Post Graduate Diploma in Marketing and International Business from IILM, he combines strategic vision with hands-on leadership to make a lasting impact in the climate tech and sustainability sectors.

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Viresh Keshri, Senior Advisor, Ye Prayas

In a recent interaction with M R Yuvatha, Senior Correspondent at siliconindia, Viresh Keshri shared his insights on 'Circular Economy: The Lead to Holistic Waste Management'.

Waste management is essential for protecting the environment and promoting sustainability. To achieve sustainability goals, a holistic approach must be adopted, emphasizing waste prevention, circular economy principles, technological advancements, and aligning waste management practices with global sustainability standards. Companies should integrate eco-design, adopt smart purchasing and selling practices, as much of waste management depends on sustainable purchasing decisions. When companies choose sustainable goods, recycling rates improve, and the outcomes of recycling become more effective.

Additionally, companies can work on establishing waste-to-energy plants to transform waste into energy, further enhancing recycling standards. They should also aim to reduce landfill waste through proper disposal strategies and focus on guiding end-of-life resources back into the system, reducing reliance on a linear economy and embracing circular economy practices. By implementing these strategies at both the community and corporate levels, companies can contribute to achieving global sustainability standards and beyond.

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