CERYBEE: Creating Effective Skincare & Haircare Solutions with Natural Ingredients

By sharing accurate details about its formulations and ethical standards, Cerybee builds lasting consumer trust.

- Swapna, Co-Founder

The global skincare and haircare market is expansive and increasingly growing with rising awareness of the need for proper products for every skin and hair type. Despite being spoiled for choice, consumers struggle with skin and hair concerns, lacking the knowledge to find appropriate products suitable for their needs. Adding to the grievance are the tall claims brands make, which rarely come close to being accomplished, as well as the chemical-laden compositions that tend to amplify challenges. Compelled to address these complexities, Anil Kaura and Swapna set out to revolutionize the hair and skincare segment through their brand, Cerybee.

Founding Cerybee was motivated by Anil Kaura and Swapna’s extensive travels across India and the GCC region which revealed a concerning trend of chemical-based formulations at both low and high price points for effective skin and hair care products. Envisioning a reform, they created a line of carefully formulated, affordable and effective hair and skincare products enriched with Natural, Organic, Ayurvedic, and Herbal ingredients. Cerybee was born out of the aspiration to make effective hair and skin care accessible, safe, and affordable for all ages, and today, features a dedicated line of high-quality and sustainable products.

Conscious Formulations for All Needs

Cerybee's journey started with a clear vision and roadmap: to consciously curate a limited range of highly effective products rather than overwhelming customers with too many choices. Launching a handful of meticulously formulated products, and closely tracking feedback, the company moved on to expand its portfolio, catering to a wider audience base, addressing specific concerns through highly potent compositions. Supporting customer needs, the company created a distinguished position in a crowded market, built on trust, quality, sustainability, and relevance to all skin types and climates.