The immersive world is set to be a mainstream reality

The AR/VR space is booming as new innovations and technologies are coming into picture. As of now, this space has broadly brought two senses into the digital world: Hearing and seeing in a three-dimensional virtual world. In the future, innovations in this space will make it possible for humans to even taste and smell in the virtual world.

- Ashok Pandey

With the rapid digitization induced by Covid-19, Augmented Reality and Virtual Reality gained prominence. The travel industry was one of the early adopters of these technologies. Ever since then, the market has been leveraging AR and VR for increasing bookings and enhancing customer experiences.

Transformations such as "try before you buy," "virtual demos of hotel properties," "contactless check-in and check-out," "fetching real-time information about destinations," and so on have been made possible by immersive technologies. With time, their application in the travel industry is only set to increase.

It is predicted that nearly 75% of the world's population will be actively and routinely engaging with AR by 2025. According to a global shopping study, 1 in 4 shoppers said they would actually prefer to use AR to try on clothes virtually rather than in-store, all big indicators of AR becoming a mainstream reality. Businesses using AR-try on tell us it leads to less returns, which is good for the bottom line and the environment.

AR and VR have brought many cutting-edge innovations in various industries. They are not confined to just gaming, but have evolved so much that now leading brands are adopting technology and upgrading themselves. Some of the current trends in AR/VR space are:

AR/VR in Education and Training: The introduction of AR/VR in education has brought a new perspective on the table, enabling students to experience immersive learning and visualize in the virtual world. Resulting in creation of a focused environment, ensuring higher engagement and better concept understanding.