Symrise unveils Symvision AIT - an Al-based multisource prediction tool for flavors, ingredients and claims

With the launch of its trend prediction tool Symvision Al™, Symrise can deliver valuable and actionable insights for food and beverage manufacturers to develop successful innovations.

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By using AI and a unique data structure it anticipates trends for flavors, ingredients and claims. This helps identify promising market opportunities. The tool enables manufacturers to develop marketrelevant food and beverage innovations by analyzing multiple data sources and understanding how trends move across the globe and product categories.

In a rapidly changing world, getting ahead of consumer demands has become essential. As consumer preferences for food and beverages shift, manufacturers need to decode and anticipate market changes.

This is crucial to create market-relevant food and beverage innovations that consumers love and that cater to their everchanging wishes. Now, what kind of flavors, ingredients and claims do consumers exactly want? To answer this question, Symrise developed Symvision AITM, a trend prediction tool designed to predict the future of taste, nutrition and health.