In an exclusive conversation Mr. Dhami speaks about WebEngage, the recent trends in the foodtech industry, their key offerings, and the role of marketing automation behind a successful venture...

Marketing automation is crucial for the success of a foodtech venture. It helps foodtech brands streamline their marketing processes, create targeted campaigns, & deliver personalized experiences to their customers, which is essential for any customer facing business. Mr. Keyur Dhami, Vice President -Customer Success, WebEngage

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Kindly brief us about WebEngage and its vision.

WebEngage is a B2B SaaS-based retention operating system that helps businesses create personalized communication campaigns for their customers. The platform offers a suite of tools that enable businesses to engage with their customers across multiple channels, including email, SMS, push notifications, in-app messages, web messages, and more.

Our mission is to simplify customer retention for businesses and we think that businesses should not have to put in a lot of effort to retain their customers, and to that end, we aim to provide tools and solutions to make it a seamless process. We empower businesses to strengthen their relationship with customers by aiding the creation of meaningful and personalized interactions. Our full-stack platform enables businesses to collect and analyze customer data to create targeted campaigns that can drive customer loyalty and increase revenue. With WebEngage, businesses can automate their marketing efforts, track customer behavior in real-time, and deliver personalized experiences across multiple touchpoints. We serve over 800 brands across markets and industries, which include F&B, e-commerce, edtech, fintech, foodtech, media & publications, gaming, BFSI, healthcare, and online retail.

Our clientele includes well-known brands like IKEA, Unilever, Bajaj Auto, Myntra, Epigamia, and many more.

What are your key offerings and how does it help brands in the F&B space to enhance customer engagement?

WebEngage offers a suite of tools and solutions to help businesses enhance their customer engagement across multiple channels. Its key offerings include: