MARKETING MINDS SHIVAM RANJAN

HEAD OF MARKETING AT MOTOROLA - ASIA PACIFIC

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ex: Motorola has a rich history in the mobile industry. How do you position Motorola's products in the market, especially considering the competition from other tech giants?

Shivam Ranjan: Motorola is an iconic brand known for its meaningful consumer innovations. We aim to be among India's top 3 smartphone brands, offering a diverse portfolio of premium and more accessible products. We aim to leverage the premiumisation trend in the Indian market to drive hypergrowth for our premium smartphone portfolio led by Edge and Razr franchises. We are not only leaders in form factors such as foldable but are also differentiating our premium portfolio through premium colours, materials, and design options that are emerging through our global partnership with Pantone - a global leader in colours and fashion trends. We will continue to democratize technology with a focus on meaningful innovation across price points. We lead not only in terms of the feature-toprice ratio, where we bring premium features at affordable prices but also in terms of time to market. 5G is a crucial segment for us as the penetration of 5G devices is growing rapidly in the Indian market. By having top-of-the-line 5G products across price points, we are ensuring that we are bringing the best of 5G in terms of connectivity as well as hardware and software features to deliver the most advanced 5G experience to more consumers in India than ever. We are committed to the "Make in India" initiative by manufacturing almost all our smartphones locally. Further, we are customizing our products to what the consumer in India wants, with unique local SKUs. This pulse check of the audience and catering to them has enabled us to capture the mind share of Indian consumers.

ex: How does Motorola balance innovation with maintaining a consistent image and legacy in the eyes of consumers?