HOW DOES APPLE TEMPT YOU INTO ITS ECOSYSTEM?

The story of the first bite!

- Sandesh Bhosle

Some people have taken the famous saying “an apple a day keeps the doctor away” quite literally. Being a 21st centurion, the only apple that comes to our mind, when someone says apple is the Apple from Cupertino. The brand has made such an effort in marketing and advertising that it is impossible to ignore its launch events. Whether you want to buy or not, you’re going to end up watching their events.

With their sleek and stylish iPhones, the cutting-edge MacBooks and the delightful Apple Watches, they have cast a spell on millions worldwide. Like others, it’s not just the products themselves that keep users hooked; it’s the entire experience – the ecosystem – that Apple offers. But how does it tempt us into its ecosystem, ensuring once you take that first bite, you’re forever hooked?

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