HOW BIG IS THE LEGO GROUP?

BUILDING DREAMS BRICK BY BRICK

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Besides being home to H&M, Ikea, Ericsson, Nokia, and The LEGO Group, the Scandinavian Peninsula is famous for its emphasis on simplicity, beauty, and functionality. Back in the day and even today, when it comes to winning the hearts of children (and adults who are into building things), the best option we have is to buy them a set of “The LEGO Bricks.”

The beloved Danish toymaking brand has achieved iconic status and universal appeal in the field since its inception in 1932. What began as a humble enterprise has evolved into a global phenomenon, captivating the imaginations of children and adults alike. The story of The LEGO Group is a testament to the power of creativity, innovation, and sheer determination.

THE EARLY DAYS

The story commences in the quaint town of Billund, Denmark, in the early 1930s. It was here that a humble carpenter named Ole Kirk Kristiansen laid the first brick in what would become The LEGO Group. Ole Kirk possessed a relentless passion for woodworking and established his own business in 1932, initially crafting wooden toys and household items. He named his company "LEGO," derived from the Danish phrase "leg godt," which means "play well." Little did he know that he was setting the stage for one of the most beloved toy brands in the world.