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GAMING VS. SPORTS - ARE ESPORTS THE NEW CRICKET FOR GEN Z?
Exhibit
|September 2025
From dusty pitches to digital arenas the battleground for Gen Z's attention has shifted. Is India ready for its new sporting obsession?
INDIA'S OG OBSESSION MEETS ITS NEW RIVAL
For decades, cricket has been more than a sport in India, it has been a way of life. The streets turn into stadiums, local legends are made in gullies, and national heroes are born on the pitch. But fast forward to 2025, and there's a new contender stealing the spotlight in esports.
Look around any college hostel, school canteen, or metro ride, and you'll see it. Teenagers are no longer obsessed with cricket scores; they're watching streamers on YouTube, practicing their aim in Valorant, or queuing up for ranked matches in BGMI. The fanfare, the rivalries, the intensity everything cricket brought to the table, esports is now delivering, only digitally.
CONVENIENCE IS THE REAL MVP
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