FUJIFILM CAPTURES NOSTALGIA

QUICKSNAP FLASH SUPERIA X-TRA 400 CONSUMER FILM FUJIFILM 200 & FUJIFILM 400

- Pratik Ghone

FUJIFILM India reignited F nostalgia with two back to-the-future film-based products, QuickSnap FLASH Superia X-TRA 400 and Consumer Film FUJIFILM 200 & FUJIFILM 400, at the Consumer Electronic Imaging Fair (CEIF) 2024. Held at Jio World Convention Centre, Mumbai and organised by the All-India Photographic Trade and Industry Association, CEIF is one of the largest global imaging exhibitions that attracts participation from leading brands in the industry.

Within the niche film photography market, a stable consumer base actively seeks alternative visual experiences of analogue photography. This audience includes a diverse combination of users looking for a retro look, photography enthusiasts eager to experiment with film-based products and occasion-based users utilising film for events, travel or family occasions. Therefore, the newly launched products align perfectly with these nostalgic yet unique market demands. The QuickSnap FLASH Superia X-TRA 400 introduces a disposable camera pre-loaded with Fujifilm's Superia X-TRA 400 film for instant photography. With its hassle-free functionality, this easy-to-use camera requires no manual settings, making it perfect for capturing everyday moments or special events. Its standout features include reliable image quality, disposable convenience and a built-in flash for low-light conditions.