DESIGNING FOR THE SENSES

The Evolution of Sensory Design in Tech Products Words

- Sandesh Bhosle

As digital experiences become more prevalent, the significance of sensory engagement in product design has never been more crucial. The tactile feel, auditory feedback, and even the scent of our interactions with technology are no longer just enhancements—they are essential to connecting with the devices we use daily. From the smooth glide of a smartphone screen to the soothing soundscapes within apps and now the fragrance accompanying the unboxing of a new gadget, the tech industry is increasingly recognising the potential of multisensory design.

TOUCH: THE LANGUAGE OF INTERFACE

The tactile experience has long been a focal point in tech design. The sensation of touch is one of the most direct ways users interact with technology, and it often defines the quality of the experience. Apple, for instance, has consistently emphasised the importance of touch in its products. The iPhone’s haptic feedback, which provides a subtle vibration when users interact with the screen, exemplifies how tactile elements can enhance user engagement. The sensation is not just a response; it is carefully calibrated to mimic the feeling of pressing a physical button, thereby bridging the gap between the digital and physical worlds.