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"Teaching Is Intellectual Creation. Just As Musicians And Authors Earn Royalties, Professors Should Too."

Electronics For You

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October 2025

The AI tutor platform by Masters' Union stands at the intersection of education, electronics, and artificial intelligence, promising to reshape how knowledge is delivered and experienced.

- PRATHAM MITTAL FOUNDER, MASTERS' UNION

In an exclusive conversation with EFY's Akanksha Sondhi Gaur, Pratham Mittal, Founder, Masters' Union, explained how their proprietary avatars and AI models are designed to transform online education, while balancing accessibility, faculty rights, and future monetisation strategies.

What inspired you to launch the world's first Al royalty model for educators?

We wanted to rethink the role of faculty in digital education. On most platforms, professors are treated like contractors and lose control over their work. In our model, educators retain ownership of their intellectual property and earn royalties whenever their Al avatar teaches a student. This makes them true stakeholders. At the same time, advancements in AI now allow us to build a genuinely hyper-personalised learning system by combining open source models with our proprietary innovations.

How do the avatars manage to capture not just content but also the pedagogy and reasoning of professors?

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