Where cloud cost meets control and clarity

When cloud bills spiral and dashboards blur, a silent revolution is rewriting the rules of cost, control and clarity. This isn't just about savings, it's a new mindset powering the cloud's next chapter

- BHARTI TREHAN [e-mail]

Cloud service providers in India have witnessed a steady surge in enterprise cloud adoption. As workloads scale and AI-driven applications expand, cloud cost optimisation has become a top priority for enterprises. This is where FinOps, a discipline combining finance, technology and operations, plays a defining role.

In an exclusive interaction with Aman Aggarwal, COO, CloudKeeper, talks about how the company is empowering organisations to streamline their cloud operations, reduce wastage and make FinOps a sustainable business practice rather than a onetime project.

From TO THE NEW to CloudKeeper: evolving with customer needs

“We were earlier operating under the brand name TO THE NEW which continues as a services organisation,” recalls Aggarwal. “It’s an IT services company where we do custom development for web, mobile and smart TV apps. We became an AWS partner in 2013 and eventually attained premier consulting partner status.”

Working with global clients, the team realised that cloud cost optimisation was the most common and critical customer requirement. “We saw that while architects focused on automation, resiliency and security, cost wasn’t the first thought on everyone’s mind. Only C-level executives and finance teams truly cared about it,” he adds.

Recognising this gap, the company carved out CloudKeeper in 2018 as a separate business line focused purely on cloud FinOps. “We started offering cloud FinOps as a specialised offering to customers,” says Aggarwal. “And since then, the response has been phenomenal.”

By 2020, amid the pandemic’s financial pressures, cost efficiency became a necessity for all. “That was when we began expanding internationally to the US and other geographies. Today, we serve over 400 customers globally, managing an annual run rate of close to USD 230 million, growing at nearly 40% CAGR,” he notes.