Gå ubegrenset med Magzter GOLD

Gå ubegrenset med Magzter GOLD

Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare

$149.99
 
$74.99/År

Prøve GULL - Gratis

SaaS wars decoded

DQ Channels

|

August 2025

Three big SaaS players. Three unique paths to partner success. We unpack how Salesforce, Zoho, and Freshworks shape their channel strategies, helping Indian IT partners choose what fits best for their ambitions, size and style

- BHARTI TREHAN

SaaS wars decoded

India's SaaS scene is buzzing. But behind the shiny apps and pitch decks lies something more strategic: the playbook each company uses to win over IT partners. For resellers, consultants and digital-first firms, the big three—Salesforce, Zoho and Freshworks—offer distinct roads to revenue. In this narrative-style comparison, we walk through how each company treats its channel, what it expects, and where it shines.

Salesforce: Structure before scale

When a new partner joins Salesforce, the welcome kit includes more than brochures. There's structure. Process. Planning. Everyone registers, everyone builds a business plan. Learning begins on Trailhead, a gamified platform where badges matter as much as bookings.

You rise through four tiers, Registered, Ridge, Crest, and Summit, not by sales alone, but by showing mastery through certifications, customer success, and IP development. It’s a serious game.

FLERE HISTORIER FRA DQ Channels

DQ Channels

DQ Channels

Wobble Displays launches 116.5-inch Maximus Google TV in India

Wobble Displays has launched its flagship 116.5-inch Maximus Google TV in India, positioning it as a luxury home entertainment solution. The screen is designed to deliver a cinematic experience with cutting-edge features and sleek aesthetics.

time to read

1 min

October 2025

DQ Channels

DQ Channels

Telangana's digital plans get a boost from Iris Global

Iris Global has supplied over 600 tablets to the Telangana government for its ambitious digitalisation push. These devices will support government officers working on field-level implementation of new digital initiatives.

time to read

1 min

October 2025

DQ Channels

U&i rolls out festive gadget offers starting at Rs 499

U&i has announced a festive range of tech accessories with prices starting at Rs 499.

time to read

1 min

October 2025

DQ Channels

DQ Channels

Texas Instruments highlights energy focus at Electronica India 2025

At Electronica India 2025, Texas Instruments (TI) showcased its commitment to energy efficiency with a display of next-gen semiconductors and design solutions aimed at reducing power consumption.

time to read

1 min

October 2025

DQ Channels

DQ Channels

Amitabh Kant joins HCLTech board as Independent Director

HCLTech has appointed Amitabh Kant, former G20 Sherpa and ex-CEO of NITI Aayog, as an Independent Director to its board. The move reflects the company's focus on strategic policy alignment and governance.

time to read

1 min

October 2025

DQ Channels

Haier India launches Mini LED TVS with KEF sound

Haier India has launched its new M92 and M96 QD Mini LED TVs, combining advanced display tech with high-end audio powered by KEF. The models are aimed at premium home entertainment users seeking cinema-like experiences.

time to read

1 min

October 2025

DQ Channels

DQ Channels

Campaign launched to protect offline IT retailers

FAIITA and BCC have jointly launched a nationwide awareness campaign to highlight the challenges faced by offline IT retailers. The initiative aims to push for fairer practices and policy support.

time to read

1 min

October 2025

DQ Channels

DQ Channels

Tariffs, tech and the new IT order

Trump's trade war redrew the global tech map. India, once on the sidelines, is now centre stage, shifting from hardware-driven exports to service-centric agility. Here's how tariffs sparked a long-term pivot for India's IT ecosystem

time to read

5 mins

October 2025

DQ Channels

DQ Channels

Amkette and EvoFox launch festive tech deals online

Amkette and its gaming brand EvoFox have announced festive season offers across major online sales platforms. The deals cover a wide range of accessories, including gaming gear, wireless earbuds, keyboards and audio devices.

time to read

1 min

October 2025

DQ Channels

GST 2.0: Promise, pressure and pricing play

India's next-gen GST reforms promise clarity and growth but for IT channel players, the reality is layered. While the tech industry cheers lower rates, the distribution network braces for pricing shifts, margin reshuffles and MSME-level disruption

time to read

4 mins

October 2025

Listen

Translate

Share

-
+

Change font size