Covestro's strategy focuses on understanding local market needs and developing tailored solutions

For India specifically, we see tremendous potential for expansion given the country's growing infrastructure, automotive, and construction sectors, notes Mr Venkatesan Babu, Country Representative – Coatings & Adhesives, India and Head of Sales FOM India & EMEA, in a chat with C&ACER

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Can you highlight the increasing demand for PU (with particular reference to paints and coatings) in various sectors like building and construction, automotive, and others and its reasons?

The demand for polyurethane in paints and coatings continues to grow across multiple sectors due to its exceptional performance characteristics. In building and construction, PU coatings provide superior durability, weather resistance, and corrosion protection for infrastructure projects. The automotive industry increasingly values PU coatings for their scratch resistance, chemical resistance, and aesthetic qualities that enhance vehicle longevity and appearance.

This growing demand is driven by several factors: increasing requirements for longer-lasting protective solutions, the need for materials that can withstand harsh environmental conditions, and the push for more sustainable yet high-performance coating options. PU coatings excel in these areas by offering excellent adhesion, flexibility, and resistance properties while increasingly incorporating sustainable innovations.

What are Covestro's strategies for expanding into emerging economies, say like India, China, etc?

Covestro has established a strong regional presence in emerging markets through strategic manufacturing facilities and innovation centres. In India specifically, we operate plants in Ankleshwar, Cuddalore, and Greater Noida, while in China we have facilities in Shanghai, Guangzhou, Kunshan, Qingdao, Shenzhen, and Shunde.