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US TAX BREAKS LURE EUROPEAN CLEAN TECH COMPANIES AS EU LAGS

AppleMagazine

|

April 21, 2023

Norwegian startup Freyr will first build batteries to power electric vehicles and store clean energy in a remote town near the Arctic Circle. Up next? An Atlanta suburb.

US TAX BREAKS LURE EUROPEAN CLEAN TECH COMPANIES AS EU LAGS

That’s because a new U.S. clean energy law offers generous tax credits — up to 40% of costs — in what is a “massive, massive incentive” for producing in America, CEO Tom Einar Jensen said.

Across Europe, companies seeking to invest in the green energy boom — churning out everything from solar panels to windmills and EV batteries — are making similar calculations, weighing up the U.S. Inflation Reduction Act’s $375 billion in benefits for renewable industries against a fragmented response that European leaders have been scrambling to patch together for months.

The law aims to kick-start the U.S. transition away from climate-changing fossil fuels with tax credits and rebates that favor clean technology made in North America.

It blindsided Europe when it became law in August, putting the U.S. on course to eclipse the continent in the global push to reduce carbon emissions and leaving European leaders fuming over rules that favor American products, threatening to suck green investment from Europe and spark a subsidy race.

The European Union’s executive branch responded with plans aimed at ensuring least 40% of clean technology is produced in Europe by 2030 and limiting the amount of strategic raw materials from any single third country — typically China — to 65%. It also opened negotiations with President Joe Biden on making Europe-sourced minerals for EV battery manufacturing eligible for U.S. tax credits.

FLERE HISTORIER FRA AppleMagazine

AppleMagazine

AppleMagazine

APPLE MUSIC IS COMING TO CHATGPT AS OPENAI ANNOUNCES NEW INTEGRATION

Apple Music is set to integrate with ChatGPT, expanding how users can discover and interact with music through conversational artificial intelligence.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

DATA CENTERS IN ORBIT AND THE LIMITS OF SPACE-BASED COMPUTING

The idea of placing data centers in space has moved from science fiction into serious discussion among aerospace companies, cloud providers, and artificial intelligence researchers.

time to read

5 mins

December 19, 2025

AppleMagazine

AppleMagazine

APPLE FITNESS+ EXPANDS TO 28 ADDITIONAL COUNTRIES

Apple has extended the availability of its Fitness+ subscription service to 28 additional countries, broadening the geographic reach of one of the company's most tightly integrated digital services.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

New Leaders

THE PATH THAT COULD DEFINE APPLE'S NEXT CHAPTER

time to read

6 mins

December 19, 2025

AppleMagazine

AppleMagazine

APPLE PATCHES TWO ZERO-DAY IOS FLAWS USED IN TARGETED ATTACKS

Apple has released security updates addressing two previously unknown vulnerabilities that the company said were actively exploited in what it described as sophisticated attacks.

time to read

3 mins

December 19, 2025

AppleMagazine

AppleMagazine

INTERNAL IOS SOFTWARE LEAK SURFACES DETAILS ON UPCOMING APPLE FEATURES

An internal Apple software leak has revealed a broad snapshot of features and system changes under development for future versions of iOS, offering an unusually detailed look at how the company is evolving its mobile platform behind closed doors.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

AIRPODS MAX 2 RUMORS POINT TO CHIP UPGRADE AND NEW AUDIO FEATURES

Apple's AirPods Max turned five years old this week, and a new roundup of rumors has outlined what a second-generation model could add if Apple refreshes its over-ear headphones on a longer cycle than the standard AirPods lineup.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

AI USAGE AT WORK HAS DOUBLED AS ADOPTION EXPANDS ACROSS PROFESSIONS

Artificial intelligence use in the workplace has risen sharply in recent years, with surveys showing that a much larger share of workers now report using Al tools in their daily roles compared with just a few years ago.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

PLURIBUS LEADS APPLE TV VIEWERSHIP FOR A SECOND STRAIGHT WEEK

Apple TV's weekly audience rankings once again place Pluribus at the top of the platform's most-watched chart, according to viewership data tracked across Apple's original programming lineup.

time to read

3 mins

December 19, 2025

AppleMagazine

AppleMagazine

FORD F-150 LIGHTNING STRUGGLES HIGHLIGHT THE CHALLENGES OF ELECTRIC PICKUPS

Ford's experience with the F-150 Lightning has become a case study in how difficult it is to translate electric vehicle momentum into the pickup truck segment.

time to read

3 mins

December 19, 2025

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