PEACOCK WILL EXCLUSIVELY CARRY NFL PLAYOFF GAME IN A FIRST FOR STREAMING SERVICE

The NFL is taking another big step into streaming by putting one of its playoff games exclusively on a digital platform for the first time

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The league and NBCUniversal announced that the Saturday night game on wild card weekend will be on Peacock.

The Peacock exclusive game on Jan. 13 would start at 8:15 or 8:30 p.m. EST. The game will be broadcast on NBC stations in the markets of the two teams. It will also be available on mobile devices through the NFL+ package. It will be preceded by a late afternoon playoff game on NBC and Peacock that will kick off at 4:30 p.m. EST.

Subscription rates for Peacock start at $4.99 per month.

“We had our first season with Amazon (this past year) and I think that with the digital platforms, we’re ready for live sports at scale. And the next step is to step into the postseason,” said Hans Schroeder, NFL executive vice president and chief operating officer of NFL Media. “We like the plan that Peacock and NBC put together. In this case knowing we’re going to have a bigger audience and focused on having the widest reach possible across each platform.”