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OPEN AI TACKLES CHATGPT POLITENESS ENERGY COSTS

AppleMagazine

|

April 25, 2025

OpenAl is confronting a costly challenge as user politeness toward its ChatGPT chatbot, through phrases like “please” and “thank you,” has escalated energy expenses by tens of millions of dollars annually, Chief Executive Sam Altman disclosed in a recent social media exchange.

OPEN AI TACKLES CHATGPT POLITENESS ENERGY COSTS

This issue, triggered by a user's question about the electricity costs of courteous interactions, exposes the computational intensity of conversational AI in a fast-evolving industry. For chatbot users, technology firms, and sustainability experts, it highlights the environmental and financial burden of friendly exchanges, a topic gaining attention as AI adoption surges.

ChatGPT queries, including polite phrases, consume significant electricity, far exceeding traditional search engines, and process an immense volume daily. This power-intensive operation, driven by users treating ChatGPT as a conversational partner, fuels rising costs in data centers. Industry reports note increasing scrutiny of Al's ecological footprint, as OpenAl seeks to balance engaging user experiences with sustainable practices.

imageThe financial strain aligns with broader economic hurdles, as semiconductor shortages raise hardware costs, yet OpenAl's strong revenue outlook supports its efforts to address these expenses. As competitors optimize AI operations, OpenAl's challenge with politenessdriven costs could spark advancements in chatbot efficiency, aiming to curb energy use while preserving the appeal of natural dialogue.

imageCOURTESY BOOSTS CHATGPT'S POWER CONSUMPTION

FLERE HISTORIER FRA AppleMagazine

AppleMagazine

AppleMagazine

APPLE CHALLENGES EU DIGITAL MARKETS ACT IN MAJOR COURT TEST

Apple has mounted a high-stakes legal challenge against the European Union's Digital Markets Act (DMA), a sweeping law designed to rein in the power of large technology platforms.

time to read

4 mins

October 24, 2025

AppleMagazine

AppleMagazine

APPLE GIVES USERS CONTROL OVER LIQUID GLASS TRANSPARENCY IN IOS 26.1

Apple's next iOS update introduces one of the most requested interface refinements of the year: a new setting that lets users adjust the transparency and tint intensity of the system's \"Liquid Glass\" design language.

time to read

3 mins

October 24, 2025

AppleMagazine

AppleMagazine

AIRBNB CEO BRIAN CHESKY SAYS OPENAI TOOLS “NOT READY” FOR FULL CHATGPT INTEGRATION

Airbnb Chief Executive Officer Brian Chesky has publicly declared that OpenAl's suite of tools is not yet mature enough to power the company's core app experiences.

time to read

3 mins

October 24, 2025

AppleMagazine

AppleMagazine

APPLE TV AND PEACOCK UNVEIL JOINT STREAMING BUNDLE AS APPLE REBRANDS ITS PLATFORM

Apple and NBCUniversal have officially launched their long-rumored streaming partnership, bringing Apple TV—now the unified identity for Apple's entertainment platform—and Peacock Premium together in a discounted bundle. The new offer arrives at a pivotal moment for both companies, who are reshaping their streaming strategies around consolidation, brand clarity, and cross-platform value.

time to read

3 mins

October 24, 2025

AppleMagazine

AppleMagazine

REAL MADRID'S “INFINITO” STADIUM VISION: PARTNERING WITH APPLE TO REIMAGINE THE BERNABÉU

Real Madrid has embarked on an audacious digital-media initiative known internally as the “Bernabéu Infinito”, a concept first publicly introduced by club president Florentino Pérez during the club's 2024-2025 season assembly.

time to read

2 mins

October 24, 2025

AppleMagazine

AppleMagazine

Formula 1 APPLE TV DRIVES YOU INTO THE HEART OF THE COCKPIT EXPERIENCE

Apple has just floored the accelerator on its Formula 1 ambitions.

time to read

4 mins

October 24, 2025

AppleMagazine

AppleMagazine

AI CAN HELP THE ENVIRONMENT, EVEN THOUGH IT USES TREMENDOUS ENERGY

Artificial intelligence is often criticized for its substantial consumption of electricity and water—data centers powering AI now account for roughly 1.5% of global electricity usage, with projections showing that figure could double by 2030. Yet amid the concerns, researchers are discovering compelling ways in which AI itself may help tackle climate change and reduce environmental impact.

time to read

2 mins

October 24, 2025

AppleMagazine

AppleMagazine

OPENAI UNVEILS ATLAS BROWSER IN DIRECT CHALLENGE TO GOOGLE CHROME

OpenAl has officially launched the Atlas browser, marking its most ambitious expansion yet beyond conversational Al and into the core infrastructure of the modern web.

time to read

4 mins

October 24, 2025

AppleMagazine

AppleMagazine

THE ALL-NEW VOLVO ES90 EV SEDAN: LUXURY MEETS ELECTRIC IN VERSATILE FORM

Volvo ES90 represents the Swedish automaker's first major push into a high-end electric sedan built on its dedicated 800-volt architecture and premium safety technology stack.

time to read

2 mins

October 24, 2025

AppleMagazine

AppleMagazine

APPLE EXPANDS MLS PLAYOFF ACCESS TO ALL APPLE TV SUBSCRIBERS

Apple has opened live streaming of all Major League Soccer playoff matches to every Apple TV subscriber, marking a pivotal expansion of its sports broadcasting strategy.

time to read

3 mins

October 24, 2025

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