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NVIDIA THE BREAKTHROUGHS BEHIND THE LATEST AI HARDWARE

AppleMagazine

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AppleMagazine #645

In the Age of Al, one company has risen to prominence as a pivotal force in the artificial intelligence race: Nvidia. The American firm has reaped immense benefits from the AI boom, with its share price skyrocketing by almost 450% since January 2023. But what's next?

NVIDIA THE BREAKTHROUGHS BEHIND THE LATEST AI HARDWARE

A RUNAWAY SUCCESS

Following a boom in artificial intelligence, Nvidia's market capitalization has topped the $2 trillion mark positioning it as the third most valuable company in the United States, trailing only behind tech giants Microsoft and Apple. Nvidia's financial performance is a testament to its dominance in the AI industry. The company reported revenues of $22 billion in the most recent quarter, a substantial leap from $6 billion in the corresponding period the previous year. Given Nvidia's commanding market share of over 95% in the specialist AI chips sector, this growth trajectory is not expected to slow down anytime soon.

Initially designed for video gaming, Nvidia's graphics processing units (GPUs) or "accelerators" have found a broader application base, extending to cryptocurrency mining, autonomous vehicles, and AI model training. These GPUs excel in parallel processing, enabling rapid computation by dividing tasks into smaller segments and distributing them across multiple cores. This capability is crucial for Al's deep learning processes, particularly in training artificial neural networks. Demand for chips is so high that the company's co-founder and CEO Jensen Huang recently admitted it was allocating them 'fairly. And the growth shows no signs of slowing. Indeed, last month, for example, Meta CEO Mark Zuckerberg revealed that his company intends to buy more than 350,000 of Nvidia's H100 GPUs by the end of the year a statement that suggests it will spend billions of dollars on the chipmaker's products. Other firms like Microsoft and OpenAl will no doubt have similar-sized orders.

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