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New Siri THE FUTURE OF PERSONAL ASSISTANCE BEYOND SCREENS

AppleMagazine

|

March 28, 2025

We all dream of a personal assistant so intuitive and seamlessly integrated into our lives that it feels less like a tool and more like a companion, efficient yet warm, robust yet comforting.

New Siri THE FUTURE OF PERSONAL ASSISTANCE BEYOND SCREENS

We've seen this vision before on the silver screen in the 2013 masterpiece Her. As Apple prepares to unveil iOS 19, we could be one step closer to seeing Siri transform into our very own Samantha, ruling not just our iPhones but our homes, schedules, and daily lives.

imageSIRI’S EVOLUTION

Siri has come a long way since its debut in 2011 as a quirky, voice-activated sidekick on the iPhone 4S. What started as a novelty, asking it to set reminders or tell jokes, has become a cornerstone of Apple's ecosystem. Today, Siri powers everything from HomeKit smart homes to Apple CarPlay, with a growing ability to handle complex tasks like sending messages or booking appointments. Yet, for all its progress, Siri has often felt like a supporting player rather than the show's star. Google Assistant and Amazon's Alexa have outpaced it in natural language processing and third-party integration, leaving Apple fans dreaming of a Siri that doesn't just keep up but sets the pace. Enter iOS 19.

imageAccording to leaks and insider whispers reported by outlets like MacRumors and TechRadar, Apple is poised to redefine what a personal assistant can be. The next Siri, slated for reveal later this year, could mark a seismic shift toward an AI that doesn't just respond to commands but anticipates them, weaving itself into the fabric of our lives with a finesse that feels almost human. Think of it as Siri stepping out from the wings, center stage, not as a feature but as the soul of the operating system.

image

FLERE HISTORIER FRA AppleMagazine

AppleMagazine

AppleMagazine

APPLE, MICROSOFT AND GOOGLE LEAD GLOBAL BRAND RANKINGS IN 2026

Apple has once again been named the world's most valuable brand in 2026, according to the latest Brand Finance Global 500 report released by Brand Finance during the World Economic Forum in Davos.

time to read

3 mins

January 23, 2026

AppleMagazine

AppleMagazine

OPENAI SIGNALS HARDWARE DEBUT AS JONY IVE-LED TEAM EXPANDS

OpenAI has confirmed that its first consumer hardware project remains on schedule for unveiling in the second half of 2026, offering the clearest timeline yet for a device that has been under development since the company brought in former Apple design leadership.

time to read

3 mins

January 23, 2026

AppleMagazine

AppleMagazine

APPLE HINTS AT NEW MACBOOK PRO RELEASE DATE AS SHIPPING DELAYS MOUNT

Apple appears to be quietly signaling the arrival of its next-generation MacBook Pro lineup, as extended shipping times for several high-end configurations begin to surface across major markets.

time to read

3 mins

January 23, 2026

AppleMagazine

AppleMagazine

STREAMING NEARS HALF OF ALL U.S. TV VIEWING IN DECEMBER

Streaming platforms accounted for a record 47.5% of total television viewing in the United States in December, marking the strongest showing ever recorded for the category, according to new data from Nielsen.

time to read

3 mins

January 23, 2026

AppleMagazine

AppleMagazine

APPLE ISSUES SECURITY ALERT OVER ACTIVE IPHONE ATTACKS

Apple has warned that millions of iPhones and iPads are exposed to active cyberattacks stemming from critical vulnerabilities in WebKit, the browser engine that underpins Safari and all third-party browsers on iOS.

time to read

3 mins

January 23, 2026

AppleMagazine

AppleMagazine

BEN AFFLECK QUESTIONS AI HYPE IN HOLLYWOOD AND FINANCE

Ben Affleck is adding his voice to a growing group of public figures pushing back against the more exuberant claims surrounding artificial intelligence.

time to read

4 mins

January 23, 2026

AppleMagazine

AppleMagazine

OPENAI SHIFTS STRATEGY TOWARD PRACTICAL ADOPTION IN 2026

OpenAI is entering a new phase focused less on headline-grabbing breakthroughs and more on how artificial intelligence is actually used at scale.

time to read

3 mins

January 23, 2026

AppleMagazine

AppleMagazine

APPLE CAN KEEP APP TRACKING TRANSPARENCY ACTIVE IN FRANCE, PARIS COURT RULES

Apple has secured a key legal victory in France after a Paris court ruled that the company can continue offering its App Tracking Transparency feature to iPhone users in the country.

time to read

3 mins

January 23, 2026

AppleMagazine

AppleMagazine

IPHONE 17 OUTSELLS ALL CHINESE FLAGSHIP PHONES COMBINED

Apple's iPhone 17 lineup has emerged as the single most dominant premium smartphone offering in China, outselling the combined total of all flagship devices from domestic manufacturers during the same launch window.

time to read

4 mins

January 23, 2026

AppleMagazine

AppleMagazine

ELON MUSK PREDICTS A FUTURE WHERE WORK BECOMES OPTIONAL

Elon Musk believes that artificial intelligence and robotics will fundamentally reshape human society within the next two decades, to the point where having a job will no longer be an economic necessity.

time to read

4 mins

January 23, 2026

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