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HUMANS ARE BEING HIRED TO MAKE AI “SLOP” LOOK LESS SLOPPY AS DEMAND FOR POLISHED MACHINE CONTENT SURGES
AppleMagazine
|September 05, 2025
As artificial intelligence floods the internet with machine-generated text, images, and video, a growing number of companies are quietly hiring humans to clean up what's often being derisively called “Al slop."
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The new labor trend highlights both the promise and the limitations of generative Al: while it can churn out content at scale, it still struggles with accuracy, coherence, and style—problems that must increasingly be patched over by human workers behind the scenes.
THE RISE OF AI SLOP
Since ChatGPT's explosive debut in late 2022, generative Al has become a cornerstone of content creation. Businesses from news sites to e-commerce platforms rely on Al to draft copy, write product descriptions, design graphics, and even generate marketing campaigns. But the outputs are often inconsistent. Text can feel repetitive or awkward, images may contain distorted details, and videos sometimes break down under close scrutiny.
This flood of low-quality content—dubbed “Al slop” by critics—has drawn criticism from creators and consumers alike. Users scrolling news feeds or shopping online increasingly complain of uncanny wording, generic stock-like images, and a lack of authenticity. The result: companies deploying Al at scale risk alienating their audiences unless they find ways to polish the product.

To address this, firms are hiring human editors, proofreaders, and fact-checkers to refine Al outputs. These workers aren't writing from scratch, but instead correcting grammar, smoothing tone, adding context, and catching factual errors that slip through machine filters.
Recruitment ads for such roles now explicitly mention tasks like “editing Al-assisted drafts” or “post-processing generative content.” In some cases, workers are paid to tweak Al-generated art or video so it meets brand guidelines and doesn't feature visual glitches—like extra fingers in photos or misaligned logos in ads.
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