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Hermès
AppleMagazine
|May 09, 2025
THE LUXURY COLLECTION CRAFTED FOR YOUR LIFESTYLE
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Technology and fashion are increasingly converging, and the partnership between Apple and Hermès is testament to that. The Hermès Apple Watch collection exemplifies how two industry giants can merge cutting-edge technology with timeless craftsmanship to cater to an elite clientele seeking an A-class lifestyle and unlock new use cases for Apple's equipment.

Since its inception in 2015, the Apple and Hermès collaboration has redefined what a smartwatch can be, blending Hermès’ heritage of artisanal excellence with Apple’s technological prowess. The partnership was a bold move by Apple to position its wearable as a luxury accessory, appealing to consumers who value exclusivity and craftsmanship. The Gold edition, in particular, targets those who seek the ultimate in opulence, featuring premium materials like polished titanium or stainless steel paired with Hermès’ iconic leather or woven bands. The 2024 Apple Watch Series 10 Hermès edition, for instance, introduced a silver titanium finish exclusive to this collaboration, alongside custom watch faces like the whimsical Lucky Horse, which reflects Hermès’ equestrian heritage.

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