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APPLE BACKS US RARE-EARTH MAGNETS SUPPLY CHAIN WITH $500 MILLION DEAL

AppleMagazine

|

July 18, 2025

Rare-earth elements are critical for making powerful magnets used in iPhones, Macs, and other gadgets, enabling features like MagSafe charging and efficient cooling systems.

APPLE BACKS US RARE-EARTH MAGNETS SUPPLY CHAIN WITH $500 MILLION DEAL

Apple's investment supports the creation of dozens of new jobs in research and manufacturing, fostering expertise in magnet production within the country. The partnership builds on Apple's efforts to use recycled materials, with nearly all magnets in its devices now made from 100% recycled rare earths, starting with the Taptic Engine.

The deal is part of Apple's broader $500 billion pledge to U.S. manufacturing, funded through its Advanced Manufacturing Fund launched in 2017. By sourcing magnets domestically, Apple addresses supply chain vulnerabilities, particularly amid trade tensions that have impacted rare-earth imports. The collaboration is expected to enhance magnet performance through innovative processing, benefiting future products.

imageTHE IMPORTANCE OF RARE-EARTH ELEMENTS

Rare-earth elements, like neodymium, are vital for high-tech applications, forming strong magnets that power everything from smartphone speakers to electric vehicle motors.

imageThese materials are scarce and mostly mined outside the U.S., with China dominating 70% of global production, raising concerns about supply stability and national security. Apple's deal with MP Materials, which operates the only U.S. rare-earth mine, aims to build a resilient domestic chain, from extraction to recycling.

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AppleMagazine

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APPLE CHALLENGES EU DIGITAL MARKETS ACT IN MAJOR COURT TEST

Apple has mounted a high-stakes legal challenge against the European Union's Digital Markets Act (DMA), a sweeping law designed to rein in the power of large technology platforms.

time to read

4 mins

October 24, 2025

AppleMagazine

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APPLE GIVES USERS CONTROL OVER LIQUID GLASS TRANSPARENCY IN IOS 26.1

Apple's next iOS update introduces one of the most requested interface refinements of the year: a new setting that lets users adjust the transparency and tint intensity of the system's \"Liquid Glass\" design language.

time to read

3 mins

October 24, 2025

AppleMagazine

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AIRBNB CEO BRIAN CHESKY SAYS OPENAI TOOLS “NOT READY” FOR FULL CHATGPT INTEGRATION

Airbnb Chief Executive Officer Brian Chesky has publicly declared that OpenAl's suite of tools is not yet mature enough to power the company's core app experiences.

time to read

3 mins

October 24, 2025

AppleMagazine

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APPLE TV AND PEACOCK UNVEIL JOINT STREAMING BUNDLE AS APPLE REBRANDS ITS PLATFORM

Apple and NBCUniversal have officially launched their long-rumored streaming partnership, bringing Apple TV—now the unified identity for Apple's entertainment platform—and Peacock Premium together in a discounted bundle. The new offer arrives at a pivotal moment for both companies, who are reshaping their streaming strategies around consolidation, brand clarity, and cross-platform value.

time to read

3 mins

October 24, 2025

AppleMagazine

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REAL MADRID'S “INFINITO” STADIUM VISION: PARTNERING WITH APPLE TO REIMAGINE THE BERNABÉU

Real Madrid has embarked on an audacious digital-media initiative known internally as the “Bernabéu Infinito”, a concept first publicly introduced by club president Florentino Pérez during the club's 2024-2025 season assembly.

time to read

2 mins

October 24, 2025

AppleMagazine

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Formula 1 APPLE TV DRIVES YOU INTO THE HEART OF THE COCKPIT EXPERIENCE

Apple has just floored the accelerator on its Formula 1 ambitions.

time to read

4 mins

October 24, 2025

AppleMagazine

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AI CAN HELP THE ENVIRONMENT, EVEN THOUGH IT USES TREMENDOUS ENERGY

Artificial intelligence is often criticized for its substantial consumption of electricity and water—data centers powering AI now account for roughly 1.5% of global electricity usage, with projections showing that figure could double by 2030. Yet amid the concerns, researchers are discovering compelling ways in which AI itself may help tackle climate change and reduce environmental impact.

time to read

2 mins

October 24, 2025

AppleMagazine

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OPENAI UNVEILS ATLAS BROWSER IN DIRECT CHALLENGE TO GOOGLE CHROME

OpenAl has officially launched the Atlas browser, marking its most ambitious expansion yet beyond conversational Al and into the core infrastructure of the modern web.

time to read

4 mins

October 24, 2025

AppleMagazine

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THE ALL-NEW VOLVO ES90 EV SEDAN: LUXURY MEETS ELECTRIC IN VERSATILE FORM

Volvo ES90 represents the Swedish automaker's first major push into a high-end electric sedan built on its dedicated 800-volt architecture and premium safety technology stack.

time to read

2 mins

October 24, 2025

AppleMagazine

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APPLE EXPANDS MLS PLAYOFF ACCESS TO ALL APPLE TV SUBSCRIBERS

Apple has opened live streaming of all Major League Soccer playoff matches to every Apple TV subscriber, marking a pivotal expansion of its sports broadcasting strategy.

time to read

3 mins

October 24, 2025

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