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'AN EXISTENTIAL THREAT': WHY SILICON VALLEY FEARS FALLING BEHIND IN AI MORE THAN TARIFFS

AppleMagazine

|

August 22, 2025

For decades, Silicon Valley has lived with the cycles of economic shocks, trade wars, and regulatory battles.

'AN EXISTENTIAL THREAT': WHY SILICON VALLEY FEARS FALLING BEHIND IN AI MORE THAN TARIFFS

Tariffs on electronics, supply-chain disruptions, and even antitrust crackdowns have all been framed as existential moments for the tech industry. But ask executives today what keeps them up at night, and the answer is strikingly consistent: the fear of falling behind in artificial intelligence.

While trade disputes with China and shifting tariff policies may raise costs and complicate global operations, leaders across the Valley increasingly see those challenges as manageable. What they worry about is missing the AI wave-a once-in-a-generation platform shift that could reorder the hierarchy of global tech companies and redefine which nations set the pace of innovation.

WHY TARIFFS ARE NO LONGER THE BIGGEST HEADACHE

Tariffs undeniably create friction. When the U.S. imposed tariffs on Chinese semiconductors, circuit boards, and consumer electronics components, companies like Apple, Nvidia, and Tesla saw costs rise. Startups building hardware faced narrower margins, and supply-chain executives scrambled to diversify sourcing.

Yet for most tech firms, tariffs are still a problem of dollars and cents. Costs can be passed down to consumers, supply lines can be re-engineered, and lobbyists can pressure Washington for carveouts. It's messy, but manageable.

imageBy contrast, falling behind in AI is viewed as something that money alone can't easily fix.

Losing ground in AI research, infrastructure, or product integration risks leaving a company irrelevant in a landscape where intelligence itself is the core feature of every platform.

THE NEW BATTLEFIELD: COMPUTING POWER AND TALENT

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APPLE CHALLENGES EU DIGITAL MARKETS ACT IN MAJOR COURT TEST

Apple has mounted a high-stakes legal challenge against the European Union's Digital Markets Act (DMA), a sweeping law designed to rein in the power of large technology platforms.

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4 mins

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APPLE GIVES USERS CONTROL OVER LIQUID GLASS TRANSPARENCY IN IOS 26.1

Apple's next iOS update introduces one of the most requested interface refinements of the year: a new setting that lets users adjust the transparency and tint intensity of the system's \"Liquid Glass\" design language.

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3 mins

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AIRBNB CEO BRIAN CHESKY SAYS OPENAI TOOLS “NOT READY” FOR FULL CHATGPT INTEGRATION

Airbnb Chief Executive Officer Brian Chesky has publicly declared that OpenAl's suite of tools is not yet mature enough to power the company's core app experiences.

time to read

3 mins

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APPLE TV AND PEACOCK UNVEIL JOINT STREAMING BUNDLE AS APPLE REBRANDS ITS PLATFORM

Apple and NBCUniversal have officially launched their long-rumored streaming partnership, bringing Apple TV—now the unified identity for Apple's entertainment platform—and Peacock Premium together in a discounted bundle. The new offer arrives at a pivotal moment for both companies, who are reshaping their streaming strategies around consolidation, brand clarity, and cross-platform value.

time to read

3 mins

October 24, 2025

AppleMagazine

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REAL MADRID'S “INFINITO” STADIUM VISION: PARTNERING WITH APPLE TO REIMAGINE THE BERNABÉU

Real Madrid has embarked on an audacious digital-media initiative known internally as the “Bernabéu Infinito”, a concept first publicly introduced by club president Florentino Pérez during the club's 2024-2025 season assembly.

time to read

2 mins

October 24, 2025

AppleMagazine

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Formula 1 APPLE TV DRIVES YOU INTO THE HEART OF THE COCKPIT EXPERIENCE

Apple has just floored the accelerator on its Formula 1 ambitions.

time to read

4 mins

October 24, 2025

AppleMagazine

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AI CAN HELP THE ENVIRONMENT, EVEN THOUGH IT USES TREMENDOUS ENERGY

Artificial intelligence is often criticized for its substantial consumption of electricity and water—data centers powering AI now account for roughly 1.5% of global electricity usage, with projections showing that figure could double by 2030. Yet amid the concerns, researchers are discovering compelling ways in which AI itself may help tackle climate change and reduce environmental impact.

time to read

2 mins

October 24, 2025

AppleMagazine

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OPENAI UNVEILS ATLAS BROWSER IN DIRECT CHALLENGE TO GOOGLE CHROME

OpenAl has officially launched the Atlas browser, marking its most ambitious expansion yet beyond conversational Al and into the core infrastructure of the modern web.

time to read

4 mins

October 24, 2025

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THE ALL-NEW VOLVO ES90 EV SEDAN: LUXURY MEETS ELECTRIC IN VERSATILE FORM

Volvo ES90 represents the Swedish automaker's first major push into a high-end electric sedan built on its dedicated 800-volt architecture and premium safety technology stack.

time to read

2 mins

October 24, 2025

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APPLE EXPANDS MLS PLAYOFF ACCESS TO ALL APPLE TV SUBSCRIBERS

Apple has opened live streaming of all Major League Soccer playoff matches to every Apple TV subscriber, marking a pivotal expansion of its sports broadcasting strategy.

time to read

3 mins

October 24, 2025

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