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A.I.’S POWER PROBLEM: HOW DATA CENTERS HOLD THE KEY TO A GREENER FUTURE

AppleMagazine

|

July 25, 2025

As artificial intelligence accelerates its integration into nearly every sector—from healthcare and finance to entertainment and manufacturing—it brings with it a growing concern: energy consumption.

A.I.’S POWER PROBLEM: HOW DATA CENTERS HOLD THE KEY TO A GREENER FUTURE

The vast computing power required to train, deploy, and scale AI models is creating unprecedented strain on global power grids. At the heart of this challenge lies a critical piece of infrastructure: data centers.

AI's rapid expansion has triggered a surge in demand for high-performance data centers capable of supporting large-scale machine learning operations. These facilities are now among the fastest-growing consumers of electricity worldwide, prompting urgent questions about sustainability and the future of digital infrastructure.

THE RISING ENERGY COST OF ARTIFICIAL INTELLIGENCE

Training a single large language model, such as OpenAl's GPT or Google DeepMind’s Gemini, can consume millions of kilowatt-hours of electricity—equivalent to the annual power use of thousands of households. Beyond training, Al models require continuous power for inference tasks, including powering real-time chatbots, image generators, and recommendation engines across millions of devices.

As Al adoption increases, especially in enterprise and consumer platforms, so too does the frequency and scale of these computations. According to the International Energy Agency (IEA), data centers, cryptocurrency operations, and Al workloads could consume more than 1,000 terawatt-hours (TWh) of electricity globally by 2026—surpassing the entire annual energy use of countries like Japan or Germany.

Industry experts warn that without major changes in infrastructure design and energy sourcing, Al could significantly undermine global efforts to reduce greenhouse gas emissions.

imageDATA CENTERS: THE BACKBONE OF THE AI ECONOMY

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APPLE, MICROSOFT AND GOOGLE LEAD GLOBAL BRAND RANKINGS IN 2026

Apple has once again been named the world's most valuable brand in 2026, according to the latest Brand Finance Global 500 report released by Brand Finance during the World Economic Forum in Davos.

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3 mins

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AppleMagazine

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OPENAI SIGNALS HARDWARE DEBUT AS JONY IVE-LED TEAM EXPANDS

OpenAI has confirmed that its first consumer hardware project remains on schedule for unveiling in the second half of 2026, offering the clearest timeline yet for a device that has been under development since the company brought in former Apple design leadership.

time to read

3 mins

January 23, 2026

AppleMagazine

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APPLE HINTS AT NEW MACBOOK PRO RELEASE DATE AS SHIPPING DELAYS MOUNT

Apple appears to be quietly signaling the arrival of its next-generation MacBook Pro lineup, as extended shipping times for several high-end configurations begin to surface across major markets.

time to read

3 mins

January 23, 2026

AppleMagazine

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STREAMING NEARS HALF OF ALL U.S. TV VIEWING IN DECEMBER

Streaming platforms accounted for a record 47.5% of total television viewing in the United States in December, marking the strongest showing ever recorded for the category, according to new data from Nielsen.

time to read

3 mins

January 23, 2026

AppleMagazine

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APPLE ISSUES SECURITY ALERT OVER ACTIVE IPHONE ATTACKS

Apple has warned that millions of iPhones and iPads are exposed to active cyberattacks stemming from critical vulnerabilities in WebKit, the browser engine that underpins Safari and all third-party browsers on iOS.

time to read

3 mins

January 23, 2026

AppleMagazine

AppleMagazine

BEN AFFLECK QUESTIONS AI HYPE IN HOLLYWOOD AND FINANCE

Ben Affleck is adding his voice to a growing group of public figures pushing back against the more exuberant claims surrounding artificial intelligence.

time to read

4 mins

January 23, 2026

AppleMagazine

AppleMagazine

OPENAI SHIFTS STRATEGY TOWARD PRACTICAL ADOPTION IN 2026

OpenAI is entering a new phase focused less on headline-grabbing breakthroughs and more on how artificial intelligence is actually used at scale.

time to read

3 mins

January 23, 2026

AppleMagazine

AppleMagazine

APPLE CAN KEEP APP TRACKING TRANSPARENCY ACTIVE IN FRANCE, PARIS COURT RULES

Apple has secured a key legal victory in France after a Paris court ruled that the company can continue offering its App Tracking Transparency feature to iPhone users in the country.

time to read

3 mins

January 23, 2026

AppleMagazine

AppleMagazine

IPHONE 17 OUTSELLS ALL CHINESE FLAGSHIP PHONES COMBINED

Apple's iPhone 17 lineup has emerged as the single most dominant premium smartphone offering in China, outselling the combined total of all flagship devices from domestic manufacturers during the same launch window.

time to read

4 mins

January 23, 2026

AppleMagazine

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ELON MUSK PREDICTS A FUTURE WHERE WORK BECOMES OPTIONAL

Elon Musk believes that artificial intelligence and robotics will fundamentally reshape human society within the next two decades, to the point where having a job will no longer be an economic necessity.

time to read

4 mins

January 23, 2026

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