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A.I.’S POWER PROBLEM: HOW DATA CENTERS HOLD THE KEY TO A GREENER FUTURE

AppleMagazine

|

July 25, 2025

As artificial intelligence accelerates its integration into nearly every sector—from healthcare and finance to entertainment and manufacturing—it brings with it a growing concern: energy consumption.

A.I.’S POWER PROBLEM: HOW DATA CENTERS HOLD THE KEY TO A GREENER FUTURE

The vast computing power required to train, deploy, and scale AI models is creating unprecedented strain on global power grids. At the heart of this challenge lies a critical piece of infrastructure: data centers.

AI's rapid expansion has triggered a surge in demand for high-performance data centers capable of supporting large-scale machine learning operations. These facilities are now among the fastest-growing consumers of electricity worldwide, prompting urgent questions about sustainability and the future of digital infrastructure.

THE RISING ENERGY COST OF ARTIFICIAL INTELLIGENCE

Training a single large language model, such as OpenAl's GPT or Google DeepMind’s Gemini, can consume millions of kilowatt-hours of electricity—equivalent to the annual power use of thousands of households. Beyond training, Al models require continuous power for inference tasks, including powering real-time chatbots, image generators, and recommendation engines across millions of devices.

As Al adoption increases, especially in enterprise and consumer platforms, so too does the frequency and scale of these computations. According to the International Energy Agency (IEA), data centers, cryptocurrency operations, and Al workloads could consume more than 1,000 terawatt-hours (TWh) of electricity globally by 2026—surpassing the entire annual energy use of countries like Japan or Germany.

Industry experts warn that without major changes in infrastructure design and energy sourcing, Al could significantly undermine global efforts to reduce greenhouse gas emissions.

imageDATA CENTERS: THE BACKBONE OF THE AI ECONOMY

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APPLE CHALLENGES EU DIGITAL MARKETS ACT IN MAJOR COURT TEST

Apple has mounted a high-stakes legal challenge against the European Union's Digital Markets Act (DMA), a sweeping law designed to rein in the power of large technology platforms.

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4 mins

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AppleMagazine

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APPLE GIVES USERS CONTROL OVER LIQUID GLASS TRANSPARENCY IN IOS 26.1

Apple's next iOS update introduces one of the most requested interface refinements of the year: a new setting that lets users adjust the transparency and tint intensity of the system's \"Liquid Glass\" design language.

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3 mins

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AppleMagazine

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AIRBNB CEO BRIAN CHESKY SAYS OPENAI TOOLS “NOT READY” FOR FULL CHATGPT INTEGRATION

Airbnb Chief Executive Officer Brian Chesky has publicly declared that OpenAl's suite of tools is not yet mature enough to power the company's core app experiences.

time to read

3 mins

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AppleMagazine

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APPLE TV AND PEACOCK UNVEIL JOINT STREAMING BUNDLE AS APPLE REBRANDS ITS PLATFORM

Apple and NBCUniversal have officially launched their long-rumored streaming partnership, bringing Apple TV—now the unified identity for Apple's entertainment platform—and Peacock Premium together in a discounted bundle. The new offer arrives at a pivotal moment for both companies, who are reshaping their streaming strategies around consolidation, brand clarity, and cross-platform value.

time to read

3 mins

October 24, 2025

AppleMagazine

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REAL MADRID'S “INFINITO” STADIUM VISION: PARTNERING WITH APPLE TO REIMAGINE THE BERNABÉU

Real Madrid has embarked on an audacious digital-media initiative known internally as the “Bernabéu Infinito”, a concept first publicly introduced by club president Florentino Pérez during the club's 2024-2025 season assembly.

time to read

2 mins

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AppleMagazine

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Formula 1 APPLE TV DRIVES YOU INTO THE HEART OF THE COCKPIT EXPERIENCE

Apple has just floored the accelerator on its Formula 1 ambitions.

time to read

4 mins

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AppleMagazine

AppleMagazine

AI CAN HELP THE ENVIRONMENT, EVEN THOUGH IT USES TREMENDOUS ENERGY

Artificial intelligence is often criticized for its substantial consumption of electricity and water—data centers powering AI now account for roughly 1.5% of global electricity usage, with projections showing that figure could double by 2030. Yet amid the concerns, researchers are discovering compelling ways in which AI itself may help tackle climate change and reduce environmental impact.

time to read

2 mins

October 24, 2025

AppleMagazine

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OPENAI UNVEILS ATLAS BROWSER IN DIRECT CHALLENGE TO GOOGLE CHROME

OpenAl has officially launched the Atlas browser, marking its most ambitious expansion yet beyond conversational Al and into the core infrastructure of the modern web.

time to read

4 mins

October 24, 2025

AppleMagazine

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THE ALL-NEW VOLVO ES90 EV SEDAN: LUXURY MEETS ELECTRIC IN VERSATILE FORM

Volvo ES90 represents the Swedish automaker's first major push into a high-end electric sedan built on its dedicated 800-volt architecture and premium safety technology stack.

time to read

2 mins

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AppleMagazine

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APPLE EXPANDS MLS PLAYOFF ACCESS TO ALL APPLE TV SUBSCRIBERS

Apple has opened live streaming of all Major League Soccer playoff matches to every Apple TV subscriber, marking a pivotal expansion of its sports broadcasting strategy.

time to read

3 mins

October 24, 2025

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