THE BUSINESS OF CLASS

The Zeekr 009 Deluxe delivers passenger comfort, peace and safety for every commute without diminishing driver experience.

- WORDS SUSIE CHEAH

There are two types of car owners in Singapore: those who enjoy driving, and those who enjoy being driven. For the former, there’s a certain thrill associated with being in control behind the wheel, navigating the roads (and dodging the dodgy drivers) while testing the limits of your vehicle. After all, in the era of petrol-fueled engines, cars were designed around drivers and their experience behind the wheel - the connection between man and machine defined the driving experience.

With the arrival of electric vehicles, though, the focus of car design has perceptibly leaned towards passenger comfort. Petrolheads, we hear your groans — no longer can the thrill of engine roaring be elicited from pedal-flooring, a change in thrust be shot with a shift of gears, or a gravel-spitting drift be executed with the pull of a handbrake. But what drivers surrendered in control, passengers are taking back in comfort — and this was especially evident in the Zeekr 009 Deluxe.

THE PASSENGER PERSPECTIVE

From the outset, the Zeekr 009 Deluxe positions itself as a vehicle that understands how it will most often be used. This is not a performance-led MPV pretending to be something else; it is a electric, seven-seater people carrier designed to deliver comfort, calm and safety to those seated behind the driver.