British Cycling scraps massive growth target

BC chair Slevin abandons goal of 250,000 members by Paris 2024 as he vows to continue in post and get organisation back on track

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British Cycling has scrapped its ambitious target to increase its membership from around 100,000 to 250,000 by the Paris Olympics, as it weathers the effects of the cost of living crisis and the fallout from a year of controversies.

In an exclusive interview with Cycling Weekly, BC chair Frank Slevin said the governing body will now prioritise other things, including the Glasgow World Championships this summer.

“I can put down 10 different reasons, including the economic and cost of living situation, why that membership number is not one we should aspire to. I’m realistic and I won’t pursue objectives which don’t have a foundation that’s credible,” Slevin said.

“It’s much more important that we service the members we’ve got.

“A lot of our members are not solely racers. There are commuters, people cycling with their kids on weekends, and more. It’s important for us to now think about what each subset of that membership group is expecting from British Cycling and what we can deliver,” he added. “Those demands and expectations will differ so we need to be focused on a tailored approach, rather than a blanket approach to memberships.”

A series of controversies engulfed BC in 2022, including the issuing and suspension of its transgender policy, its sponsorship deal with Shell UK and misplaced guidance to not ride your bike on the day of Queen Elizabeth II’s funeral.

Shell fallout