Innovation in the Metaverse

The Emergence of Avatars in the Digital Realm

- By Lindsey Feth

RJ White is the first female owner of men’s sports teams in the United Kingdom and the United States. Her global influence extends beyond sports as she emerges as a leader in the digital landscape after securing the largest plot of land in the Metaverse.

Noteworthy is RJ's role as the CEO behind “Ballin’ in the Metaverse,” a groundbreaking four-phase project. Additionally, Posh Multiverse, her avatar, is the first to be signed to a modeling agency.

Innovation & Tech Today sat down with RJ to talk about the motivation behind her work, the “Ballin’ in the Metaverse” project, her avatar, and more.

Innovation & Tech Today: You own the largest plot in the metaverse. Could you share your motivations behind that move?

White: My motivation has been here for a while. I’ve been wanting to own an NBA team since I was four. I’ve been around tech since I was a kid. I was playing with keyboards when they weren't even connected to computers. When the Sims first came out, I was the person that was creating the mods. I know they couldn't stand me in the game because they were like, “Yo, who's creating all these side mods for this game?” I just feel like it’s something I love. It’s a space that I love to be in. It’s a space we all feel comfortable in, and I plan to continue to expand.

I&T Today: Could you explain the “Ballin’ in the Metaverse” project and its significance?

White: It’s a four-phase project. We are appealing to Gen Z, Millennials, sports, and tech sectors. We're just going to bring people into the space. Here in Illinois, I'm building the first carbon-neutral arena that would be multi-multiverse. As we build this arena out, some of the functions that we have in this arena are just mind-boggling.