Scanning ahead...

From bumper camera sales to unwelcome Al slop, Jon Devo considers the trends of 2025

- Jon Devo

Last year was a bumper one for camera sales, with well over 100 per cent year-on-year growth. It was actually the best sales year for camera retailers since 2019, with over six million units sold – and that’s not even including the used camera market.

Interestingly, the positive upward trend in the industry is not confined to sales of new point-and-shoot digital cameras that we've been seeing for a few years now. People are buying new interchangeable lens cameras too; the messaging that targets those trying to step up from a smartphone or pocket camera seems to be working. Also, the ubiquitous nature of ‘content’ seeping into every possible area of life, as well as work, is encouraging for an industry that relies on people wanting to invest in better tools for capturing and creating (predominantly) video content.