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Why Red Bull's stake in Leeds won't be diluted by owner's share issue...
Yorkshire Evening Post
|May 26, 2025
The YEP understands Red Bull GmbH's stake in Leeds United has not been diluted following a £120 million cash injection from majority shareholders 49ers Enterprises.

A report in City AM claimed the energy drink giant had taken the decision to dilute its share in Leeds after a share issue by majority owners 49ers Enterprises.
The club has raised new investment of approximately £120m through the issuing of new shares to existing investors following promotion to the Premier League with the funds earmarked for Elland Road's redevelopment and potentially summer transfer expenditure.
Share issues are designed to bolster a company’s spending power, improving cash flow, enabling the business to invest and grow. It is an economic move which has advantages over taking out a bank loan, for example, as the business is not required to pay back the funds, nor is interest charged.
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