Standalone George store opens today

Asda has revealed it is trialling a new George standalone concept store that, if successful, will replace its Asda Living brand portfolio across the UK.

- by Alex Grant

And the pilot project is taking place in Asda's home city of Leeds.

The store will be completely transformed with a new layout to showcase the best of George clothing and homeware, plus toys, essential baby items and café area.

Shoppers can look forward to a bigger and better George clothing range, with even more must-have styles for men, women and children.

The new pilot Asda George store will replace the Asda Living store located at Crown Point Retail Park, Hunslet Lane.