Ed Sheeran expands hot sauce line with fitness protein snack

Ed Sheeran has extended his Tingly Ted’s hot sauce brand with a biltong snack, claiming a focus on his fitness led him to search for healthier high-protein food.

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The Grammy award-winning singer-songwriter has teamed up with meat snacks supplier Ember to launch Xtra Tingly Biltong.

The snack is made with lean cuts of British and Irish beef, which is marinated, seasoned and cured for eight days.

Described as having “freshness, zest and chillies that sing extra loud”, the product contains 17 grams of natural protein per pack.

Sheeran said: “I got into fitness a bit more this year and was after a healthier snack and came across Ember, a Suffolk brand I absolutely love.

“The quality’s unreal, proper tasty. I started having it after work-outs and one day tried it with Tingly Ted's sauce - it just hit different. So, I reached out to the boys about a collab, and here we are.”