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Branding may be Great Wall's first barrier
Yorkshire Evening Post
|October 20, 2025
SUV offers a Chinese puzzle of success Down Under, writes Tom Sharpe
-
 
 Buyers of Great Wall Motors' Haval Jolion Pro Hybrid Ultra are likely to spend as much time decoding the car's branding as they are exploring the value-focussed SUV's myriad standard features.
Its sprinkling of decals does little to explain that China's Great Wall Motors (GWM)-previous purveyors of the Steed pickup, here in the UK - is the manufacturer, Haval is the brand and Jolion Pro Hybrid is the model.
On top of that there are three trims to consider: Premium (£23,995), Lux (£27,995) and Ultra (£29,995).
Simpler to understand is that it competes with the likes of MG's ZS and Renault's Captur.
Under the bonnet is a 1.5-litre petrol engine emitting just 94bhp. However, at the Jolion's heart is a 149bhp electric motor, powered by a 1.8kWh battery, delivering a total 189bhp to the front wheels.
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