Green gold: Unlocking marketing secrets of organic agribusinesses

Organic Agribusiness refers to the commercial activities involved in the production, processing, distribution and marketing of agricultural products that are grown and handled according to organic standards.

- Dr. Ramandeep Singh and Dr. Navneet Kaur Gill

These standards require avoidance of synthetic fertilizers, pesticides, antibiotics and growth hormones, instead relying on natural inputs and eco-friendly farming practices. In essence, organic agribusiness encompasses the entire value chain of organic food and agricultural products, from farm to consumer, while ensuring environmental sustainability, soil health, biodiversity and food safety. The focus is on managing farms and related enterprises in a way that sustains the health of soils, ecosystems and people, using methods such as crop rotation, composting, biological pest control, natural fertilizers, sustainable processing and packaging solutions. The goal of organic agribusiness is to create a profitable and sustainable agricultural sector that meets consumer demand for healthy, chemical-free food while protecting the environment and supporting rural economies.