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Farage - Reform will unleash £5m ad blitz

Western Daily Press

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January 02, 2026

NIGEL

- DAVID HUGHES

Farage has signalled Reform UK will launch a £5 million spending blitz ahead of May's local elections.He acknowledged questions will be asked about his position if the party's poll lead is not transformed into results.

The Reform leader said the allegations he has faced of racism during his schooldays at the elite Dulwich College were not having an impact and were "maybe solidifying our core support".

The party's election war chest has been bolstered by a £9 million donation in August from businessman Christopher Harborne.

Mr Farage plans to spend around £5 million of that over the next four months, on direct mail to voters and social media campaigns, The Times reported.

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