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AI up, Gromit - Aardman says it will 'embrace' tech

Western Daily Press

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December 09, 2025

WALLACE And Gromit creator Nick Park has said Aardman Animations will "embrace" artificial intelligence (AI) while being "very cautious not to lose our values".

- HANNAH ROBERTS

AI up, Gromit - Aardman says it will 'embrace' tech

Aardman Animations' biggest stars Wallace and Gromit and, below, their creator Nick Park with a bench sculpture honouring the duo

(BBC)

It comes as entertainment trade union Equity holds an indicative industrial action ballot for its members working in film and TV on the issue of AI protections following growing concerns in the industry, including worries from actors about their voice and likeness being replicated.

AI tools that can enhance visuals or synthesise voices are becoming more commonplace, but Aardman continues to use its old-school stop-motion and clay animation techniques to produce its films, which

We're going to be very cautious not to lose our values... Authenticity is the most important thing

NICK PARK

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