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TV ad town's 'beautiful' win for landscape

The Sunday Mirror

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September 14, 2025

A charming town in South West England has been declared one of the region's “most beautiful” thanks to its cobbled streets, picturesque scenery and wealth of attractions available.

- BY ELLA KIPLING

Shaftesbury in Dorset received the accolade from South Western Railway, which highlighted the vistas, local vineyard, and a trio of churches.

Shaftesbury's initial moment of glory came as the filming spot for the legendary 1973 Hovis advert, which has been voted Britain's favourite TV advertisement.

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