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Twelve Cupcakes shutters; union says no advance notice given
The Straits Times
|October 31, 2025
Homegrown confectionery chain Twelve Cupcakes has ceased operations after being placed under provisional liquidation on Oct 29, according to a notice on the homepage of its website.
 
 Hoarding put up at a Twelve Cupcakes outlet at Nex shopping mall on Oct 30. An employee of a beverage store nearby said the outlet shuttered a week ago. ST PHOTO: BENJAMIN LIM
(BENJAMIN LIM)
It did not elaborate on the reasons for its closure.
The company’s website has since gone offline, while the closure notice was posted on its Instagram page at around 4.20pm on Oct 30.
Although Twelve Cupcakes was a unionised company, it did not provide advance notice to the Food, Drinks and Allied Workers Union (FDAWU), NTUC said on Oct 30. FDAWU is affiliated with NTUC.
The sudden closure affected about 80 employees, including executives, managers and rank-and-file workers, NTUC said.
FDAWU said it will be assisting its members and workers with salary-related claims, and job assistance support.
Twelve Cupcakes operated 20 outlets, according to its now-de-funct website. Six outlets that The Straits Times visited were closed, though five still had their furnishings and signage intact.
At its United Square outlet, there were still advertisements for Hallo ween-themed baked goods displayed.
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