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Taylor Swift's Eras Tour book sold 814,000 copies in one week
The Straits Times
|December 07, 2024
NEW YORK - The biggest book release for the year is not a blockbuster novel or an explosive celebrity memoir. It is concert merchandise.
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Pop superstar Taylor Swift's Eras Tour Book, released on Nov 29, sold 814,000 print copies over the Thanksgiving holiday weekend - the largest first-week print-sales total of 2024, according to Circana BookScan.
The book's huge opening week also stands out because of Swift's unusual retail strategy. She released the book exclusively through Target, bypassing bookstores and Amazon. It went on sale in physical stores on Black Friday and was available for purchase online from Target on Nov 30.
Denne historien er fra December 07, 2024-utgaven av The Straits Times.
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