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Swipe left for Bumble biopic
The Straits Times
|September 18, 2025
The story of US dating app founder Whitney Wolfe Herd disappoints with shallow storytelling
The story: This unauthorised biography of Whitney Wolfe Herd (English actress Lily James), founder of popular women-first dating app Bumble, opens in 2012, as the recent university graduate dives into the world of tech startups. It is a cutthroat space filled with founders vying for the attention of venture capitalists. In this mostly male arena, Wolfe Herd gets dismissed as a lightweight, but uses her good looks to her advantage. She meets another startup founder Sean (Ben Schnetzer), and he convinces her to join his firm as head of marketing. Among his products is a then unpromising dating app, Tinder. She sees potential in it and throws her energies into making it a success.
This film describes the arc of a woman making it to the top of the business pyramid, joining biopics like Joy (2015, starring Jennifer Lawrence) and Coco Before Chanel (2009, starring Audrey Tautou) in celebrating the journey of a unique individual.
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