Smiggle's managing director fired for 'serious misconduct'

The managing director of Australia's wildly popular back-to-school accessoriser Smiggle, Mr John Cheston, has been fired for "serious misconduct", the brand's owner said.

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It comes just three months after the long-time executive nounced he was leaving to work for Australian jewellery retailer Lovisa Holdings, the Australian Financial Review (AFR) noted.

Mr Cheston was in "serious breach of his employment terms, and on that basis, his employment has been terminated today", Just Group said in a onesentence statement on Sept 9, without elaborating.

Just Group, wholly owned by Premier Investments, runs a stable of brands including sleepwear maker Peter Alexander, Just Jeans and apparel label Portmans.