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Pet-friendly wines for cats, dogs take off in New Zealand
The Straits Times
|September 29, 2025
A nonalcoholic, pet-friendly “wine” for cats and dogs has been launched in New Zealand using catnip as a key ingredient to boost the moods of furry friends, with its maker keen on exporting it to countries including Japan.
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Named after co-founder John Roberts’ beloved childhood pet, Muttley’s Estate offers catnip-based wines with playful names like Sauvignon Bark and Purrno Noir that have been a hit with cats and dogs alike.
“Sometimes it’s nice to just relax with your pet and have a glass of wine,” Mr Roberts, 32, told Kyodo News in an interview in Wellington.
Priced at NZ$12.99 (S$9.70) for a 150ml bottle, the wines are currently only for sale in New Zealand, but talks are under way to sell them in Australia and the United States, with Japan also “high on the list” of potential export destinations.
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