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New Immersive Art Theatre at Gardens by the Bay Opening in December
The Straits Times
|March 20, 2025
A new attraction is opening at Gardens by the Bay in December, housing a dedicated exhibition space for immersive art experiences that Singaporeans have come to love in recent years.
The IMBA Theatre, short for Immersive Media Based Arts Theatre, is envisioned to feature a state-of-the-art black box of more than 20,000 sq ft, enclosed by a 12.5m-high projection wall.
The first such theatre of its kind in the country will be in Gardens by the Bay's West Lawn. This is after blockbusters like Van Gogh: The Immersive Experience at Resorts World Sentosa in 2024 sold some 370,000 tickets.
The IMBA Theatre is by home-grown edutainment group Hustle & Bustle (H&B), which said on March 19 that it is partnering Lightroom, a London-based venture, for the endeavour. There will also be support from local collaborators, including Acre Design, Arina International Holdings, DP Architects and Kaizen Architecture.
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