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Malaysian exports soar as global appetite for 'king of fruits' grows
The Straits Times
|November 01, 2025
From China to Europe to the US, Malaysia’s durians are making their mark worldwide, with exports soaring in recent years as global appetite for the “king of fruits” continues to grow.
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Between 2020 and 2024, Malaysia’s durian exports to Europe surged 162 per cent, while shipments to North America and the Middle East rose by 5.2 per cent and 8.8 per cent respectively, said Agriculture and Food Security Minister Mohamad Sabu.
He said this growth was driven by coordinated efforts to expand export markets and promote Malaysia’s premium durian varieties, particularly Musang King, which remains highly sought after internationally.
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