Kskin among 26 brands honoured at Singapore Prestige Brand Award

Local firm Kskin was established only in 2020 but it has already clinched one of Singapore's most coveted brand awards.

- Timothy Goh

The skincare chain, which opened its first store at the height of the Covid-19 pandemic, prides itself on being the pioneer for express, 15-minute facial treatments. It also avoids aggressive sales tactics like hard-selling beauty packages to its customers.

Kskin's efforts paid off when it was named the overall winner in the Promising Brands category at the Singapore Prestige Brand Award (SPBA) presentation ceremony on Jan 3.

Kskin co-founder Samuel Pei told The Straits Times: "This recognition is not just a milestone for our brand but also a testament to the hard work, vision and passion that have driven us from the very beginning. Our main focuses for future development revolve around expanding Kskin into new markets while continually enhancing the customer experience and improving operational excellence."

The SPBA, jointly organised by the Association of Small and Medium Enterprises and Chinese newspaper Lianhe Zaobao, has honoured over 450 unique brands over the past 22 years.